Founders should choose a non-dilutive funding partner that acts as a strategic ally, integrating Scientific Research & Experimental Development (SR&ED) and grants to maximize cash flow while minimizing administrative burden and audit risk.
Why your choice of funding partner determines your runway
A strategic partner actively models cash flow to ensure capital arrives exactly when needed to bridge equity rounds. This decision is a capital strategy lever, not a mere compliance exercise. In the tight capital markets of 2026, the difference between a reactive filing service and a strategic partner is measured in months of operational survival. A partner who understands this dynamic treats your claim as an investment in your cap table, identifying every eligible project to ensure you do not leave "free" money on the table that could otherwise delay your next priced round.
Equity is the most expensive capital you will ever take, making non-dilutive funding the most efficient way to fuel growth. Every dollar secured through tax credits or grants is a dollar of equity you do not have to sell to investors. However, navigating the landscape of SR&ED, the National Research Council's Industrial Research Assistance Program (IRAP), and the thousands of other targeted grants requires sophisticated coordination.
A partner lacking a holistic view may secure a small win in one area that causes a significant loss in another due to program dependencies. You need a partner who sees the entire chessboard, orchestrating applications to ensure compliance across all funding bodies.
Audit risk is a reality that can turn a projected cash injection into a significant liability if managed poorly. A vendor who prioritizes speed over technical rigor leaves you exposed to Canada Revenue Agency (CRA) reviews without adequate defence. If a claim is denied or reduced significantly upon review, the financial shock can be destabilizing. The right choice is a partner who prepares for an audit from day one, building a fortress of evidence around your claim so that if a review occurs, it is a manageable administrative step rather than an existential threat.
Next step: Evaluate your current or prospective partner not just on their fee, but on their ability to act as a strategic extension of your finance team. Book time with us to explore!
Understanding the four pillars of non-dilutive funding
Effective funding strategies rely on the four pillars of: Tax Credits, Grants, Wage Subsidies, and Government Loans, which must be stacked to maximize returns. Tax credits, primarily SR&ED, are the bedrock of Canadian innovation funding for work already completed. Grants, such as those provided by NRC IRAP, are generally forward-looking and project-specific. Wage subsidies help offset hiring costs, while government loans offer favourable repayment terms. The best financial outcomes come from "stacking" these programs to cover different aspects of your operational costs, ensuring you maximize the total subsidy rate on your R&D activities.
You must navigate the "net benefit" trap, where public funding reduces the pool of expenses eligible for tax credits. When you receive a grant, it is legally classified by the CRA as assistance, which lowers your cost base for SR&ED claims. The assistance and contract payments policy explicitly states that qualified SR&ED expenditures are reduced by any amounts of government or non-government assistance. However, it is important to distinguish this from bona fide government loans, which typically do not reduce your claimable expenditures if they are fully repayable. A strategic partner runs the math beforehand to ensure the grant is worth the reduction in your eventual tax credit.
Timing matters immensely because grants are often proactive while SR&ED is retroactive. To be eligible for most grants, you must apply and receive approval before you incur the expense. Conversely, SR&ED is claimed after the fiscal year ends, based on work conducted for the advancement of scientific knowledge or technological advancement within Canada. A competent partner manages these conflicting timelines, ensuring you apply for grants early in your project lifecycle while simultaneously gathering the data needed for your year-end tax credit filing.
Next step: Learn more about our funding strategy to see how we stack these pillars.
Criteria 1: Fee structure and incentive alignment
You should prioritize success-based fee models for tax credits while ensuring fixed fees are used for restricted programs to maintain compliance. The market generally offers two main pricing structures: contingency fees (a percentage of the funding recovered) and fixed or hourly fees. For tax credits such as SR&ED, a contingency fee structure aligns the partner’s incentive with your success. In this model, the partner is motivated to identify every legitimate area of uncertainty because their revenue is directly tied to the size of your approved claim. They effectively become a stakeholder in your refund.
However, specific government programs strictly forbid contingency fees. Programs such as the Strategic Innovation Fund (SIF) and IRAP have regulations preventing consultants from charging a percentage of the win. Firms may not pay consultant lobbyists a commission or contingency fee that depends on the execution of a contribution agreement for these programs. A compliant partner will be transparent about this and offer a fixed-fee structure for these specific scopes of work, keeping you on the right side of the law.
Avoid lock-in by being wary of vendors who demand long-term contracts without performance guarantees. Some firms may attempt to lock you into multi-year agreements that are difficult to break, even if their service quality declines. You should look for flexibility and transparency. Your partner should clearly explain which fees apply to which program and why. If they are charging a contingency for SR&ED and a fixed fee for grant writing, the invoice mechanics should be distinct and understandable.
Criteria 2: Technical expertise and audit defence
You must ensure your partner employs Ph.D's, engineers or scientists because SR&ED claims are fundamentally technical arguments regarding uncertainty. While the final submission includes financial forms, the core of the claim is the technical narrative. Accountants rarely possess the domain knowledge to articulate why a specific software architecture challenge constituted a technological advancement. A strong partner demonstrates the following capabilities:
- Subject Matter Experts: They employ technical experts who can speak the same language as your engineering team, ensuring the "uncertainty" argument is robust enough to withstand scrutiny.
- Ex-CRA Insight: They have personnel on staff who understand the reviewer’s perspective and can preemptively address red flags. The most effective defense is writing the claim with the reviewer in mind, using language that satisfies CRA requirements.
- Proactive Systems: They help you implement systems to capture documentation as the work happens. The CRA’s guide on SR&ED expenditures emphasizes that contemporaneous documentation that is dated, signed, and specific is the best supporting evidence.
CRA reviewers expect specific evidence conveying what work was done, who was involved, and how expenditures were determined. It is not enough to simply claim that R&D took place; you must prove the nexus between the cost and the activity. As outlined in the technical review guide , reviewers will ask to see information conveying exactly how you determined the expenditures. A partner who understands this will ensure your timesheets and project logs, such as those from Jira or GitHub, are linked to the specific technical uncertainties described in your claim.
Next step: Read about our proactive documentation strategies to understand how we reduce audit anxiety.
Criteria 3: The integrated partner vs. the siloed specialist
An integrated partner is superior to a siloed specialist because they ensure consistent project descriptions across grants and tax credits, preventing compliance conflicts. Using separate providers for grants and tax credits often leads to missed "stacking" opportunities or contradictory narratives. You might have a grant writer describing a project as "market-ready" to secure commercialization funding, while your SR&ED consultant describes the same project as "highly uncertain" to secure tax credits. This contradiction can be disastrous during an audit. An integrated partner ensures that the narrative is consistent across all government touchpoints.
An integrated partner also runs the math to ensure a grant is worth the effort after accounting for the reduction in your SR&ED claim. Not all government funding results in a net positive. If a grant requires significant reporting overhead and reduces your SR&ED claim dollar-for-dollar, it might result in a net loss of resources. Only a partner who manages both calculations can provide an honest assessment of the net benefit, advising you to sometimes walk away from funding that hurts your bottom line.
Consolidating vendors also provides a single point of truth for all non-dilutive funding. Founders and CFOs are time-poor. Managing multiple vendor relationships and coordinating data transfers is a distraction. An integrated partner acts as a central hub, requiring you to explain your roadmap only once. They then deploy that knowledge across various programs, saving you hours of meetings.
Next step: Ask your potential partner how they cross-reference project descriptions between grant applications and tax credit filings.
Comparing the vendor landscape
Founders must navigate four distinct vendor categories: The Big 4, Automated Platforms, Grant Boutiques, and Strategic Partners. Each have different fee structures and technical depths. Choosing the right category of vendor is just as important as choosing the specific firm.
The Big 4 accounting firms offer safety in brand name but are often expensive and may treat startups as low-priority files. Their focus is primarily on accounting compliance rather than maximizing the technical scope of your claim. Automated platforms have gained popularity, but their software-first approach often misses the nuanced "uncertainty" arguments required for a defensible claim. These tools cannot interview your engineers to uncover the latent R&D in a failed project or articulate complex technological hurdles.
Grant boutiques can be effective at writing compelling narratives, but they often operate with a blind spot regarding tax implications. They may win you a grant that effectively reduces your larger SR&ED refund because they do not calculate the interaction between government funding and tax credits.
Zero To One Strategic falls into the fourth category of strategic partner, and we offer the distinct advantage by being built by founders for founders. We combine the technical rigour of engineering experts with the financial strategy of a CFO and the grit of an entrepreneurial approach.
A due diligence checklist for founders
We suggest that you vet potential partners with these critical questions before signing an engagement letter to ensure they can deliver on their promises.
- Who writes the technical narrative? Ensure it is a domain expert, such as a software engineer or scientist, not a generalist copywriter. The success of your claim hinges on the technical accuracy of the "uncertainty" argument.
- How do you handle grant programs vs. SR&ED interaction? Look for a clear methodology on how they stack programs without compliance breaches. If they cannot explain the "net benefit" calculation, they likely lack the integrated expertise you need.
- What is your audit defence policy? Confirm if they defend the claim as part of their success fee or if they charge hourly for reviews. A partner confident in their work should stand behind it without extra charges.
- Do you have ex-CRA staff? This is a critical indicator of their ability to assess risk accurately. Internal team members who know how the CRA thinks provide an invaluable layer of quality assurance.
- Can you provide industry references? Ask for examples of success in your specific sector, such as biotech or SaaS. A generalist success story is less relevant than knowing they have successfully defended claims involving technologies similar to yours.
Next step: Browse our case studies to see our track record in your industry.
FAQs
Common questions regarding funding partners focus on fee structures, audit risks, and software limitations.
Q: Can I pay a percentage fee for all government grants?
A: No. While contingency fees are common and compliant for SR&ED and some grant programs, others such as IRAP and SIF strictly prohibit contingency fees. A reputable partner will be transparent about this and structure a compliant fixed fee for those specific applications.
Q: Does hiring a big accounting firm guarantee I won't be audited?
A: No. Audit risk is somewhat randomized and therefore impossible to predict. Your success when audited will depend on the technical merit of your project and the quality of your contemporaneous documentation, not the letterhead of your consultant. The CRA reviews the science, not the brand name of the preparer. Sometimes excellent claims are audited and in those cases, they should pass with flying colours.
Q: Why can't I just use software to file my SR&ED?
A: Software is excellent for calculation and form-filling, but it cannot construct the subjective "technological uncertainty" arguments required to defend a claim against a CRA reviewer. A human expert is needed to interview engineers and frame the narrative defensibly.
Q: When should I engage a funding partner?
A: Ideally, you should engage a partner before your fiscal year-end or before starting major R&D projects. This allows for proactive eligibility scoping and ensures that documentation systems are set up correctly from the start.
Ready to explore your options? Request a discovery call with our team.
.png)




.png)


